Insight For Your industry

EDA Leadership

  • Prescott Shibles

    Prescott Shibles, SVP of Data

    Prescott Shibles joined Randall-Reilly in 2014. As Senior Vice President, Data, Shibles oversees Randall-Reilly’s corporate audience intelligence assets. He and his team are tasked with on-boarding offline audience data and developing predictive profiling, audience targeting, and magazine circulation. Prior, Shibles served as Chief Digital and Marketing Officer for Advantage Media and as CEO of Vital Business Media. He was recognized by Min on their Best of the Web and Digital Innovators lists.
    Connect with Prescott on LinkedIn >

  • Sonny Rivera

    Sonny Rivera, VP of Information Technology

    Sonny Rivera has deep experience in leveraging internet technologies to improve business processes and enhance the business value chain. His specialties include delivering market intelligence solutions, SaaS, and data analytics. Sonny also is responsible for EDA’s strategic technology initiatives, including enterprise business intelligence, big data and cloud computing.
    Connect with Sonny on LinkedIn >

  • Scott Campbell

    Scott Campbell, VP of Data Quality Management

    Scott Campbell, who co-founded EDA in 1990, specializes in programming and data-hygiene and manages all EDA produced and sourced data. Scott has been instrumental in developing new data products in vertical industries that include: construction, agriculture, manufacturing, material handling, business equipment and capital markets.
    Connect with Scott on LinkedIn >

Sales Leadership


Main Office

1509 Orchard Lake Dr.

Charlotte, NC 28270

Phone: (800) 288-8262

Fax: (704) 845-5670

Need Additional Help

Contact us to see how data-driven market insight can help your business.